DRINKING PINK: Rosé Sales Skyrocket

Beverage Media Group

May, 2011

Most French wine-producing regions are seeing a steady decrease in the amount of wine shipped to American shores. Provence—where imports to the U.S. jumped 50% last year—is a startling exception: Exports from the region were a whopping 10 times greater than that of total French wine. As this trend shows no sign of slowing, the future for Provence’s wine industry looks as sunny as the region’s Mediterranean coastline.

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